DO LYRE'S USE ARTIFICIAL COLOURS?Updated 9 months ago

Most of our range have no artificial colours, with the exception of only a few of our variants which contain standard colours. These are Lyre's Italian Orange, Lyre's Italian Spritz, Lyre's Amalfi Spritz, and Lyre's Pink London Spirit.

We have for many years now tried to include a natural colouring for these products in a shelf-stable way, but presently natural colours tend to fade too quickly. This is a very important consideration when we have a product with a long shelf life as the colours need to stay intact for the duration of their life. We thought long and hard about if we should include these colours in our drinks, or instead, leave them colour free. We decided that the most important thing was to give people a non-alcoholic version of a drink they know and love, including their tell-tale colour. Very importantly, the colours used in Lyre's are the exact same colours used by the traditional alcoholic spirits we are paying homage to. Interestingly, alcoholic beverages have far less regulation than non-alcoholic beverages so you often won't find these colours listed on their labels, but you will on their websites.

We're constantly on the lookout for innovations in beverage colourings that are naturally derived and as soon as we can include them in our range, we'll do so. Somewhat frustratingly, there are some natural food colourings that would work but are not yet permitted by the FDA. 

We'll keep working on progress on this front and as soon as legislation changes to allow access to natural colours, or new natural colours become available we will include these in our delicious bevoirs.