IS LYRE'S ANTI-ALCOHOL?Updated 9 months ago
Lyre’s is in no way against alcohol.
We see a trend towards mindful drinking. Our approach has been to pay homage to the time-tested classics that make up the traditional alcohol category. We know there are times and occasions when you can't enjoy these classic flavours. When you Make it a Lyre's you can still enjoy sophisticated bevoirs and manage the other factors that led you to a no or low alcohol choice.
We believe that we can play a role in removing the stigma of not drinking that occurs with the obvious switch to a traditional non-alcoholic beverage solution, especially in confronting social situations. When you Make it a Lyre’s you can enjoy the same drink, served the same way with the same tastes, as a non-alcoholic version, empowering you to drink freely.